Definitions abound. (Get used to it!)
What appeals to you the most about public diplomacy as a subfield in international relations?
Dr. Nancy Snow, Pax Mundi Professor of Public Diplomacy Kyoto University of Foreign Studies Spring 2018 n_snow@kufs.ac.jp http://www.tokyonancysnow.com (course website) http://www.nancysnow.com (personal website)http://www.nancysnow.com (personal website)
Required Reading
Nancy Snow & Philip M. Taylor, Eds., Routledge Handbook of Public Diplomacy
Recommended Readings
The United States Information Agency: A Commemoration
Propaganda, Inc. by Nancy Snow (New York: Seven Stories Press, 2010)
Japan’s Information War by Nancy Snow (CreateSpace: Amazon, 2016)
Course Overview
Retired diplomat Edmund Gullion coined the term Public Diplomacy (PD) in 1965 while serving as Dean of the Fletcher School of Law and Diplomacy at Tufts University in Massachusetts (USA). The Fletcher School established The Edward R. Murrow Center for Public Diplomacy in memory of Murrow (1908-1965). Upon Gullion’s death in 1998, he received a write-up in the New York Times, which does not include the words “public diplomacy” but infers its value with reference to The Murrow Center, which “intended to establish direct communications with the peoples of other lands and to build mutual understanding. It also fit nicely with Mr. Guillion’s view, expressed just recently: ‘I always thought journalists and diplomats could learn a great deal from one another.’”
Public Diplomacy is a cross-section of international communication and diplomacy. It is a relatively new paradigm (pattern, model) in the field of international relations and the practice of diplomacy. Unlike traditional diplomacy, which only focuses on state-level relations, PD acknowledges the multifaceted nature of international communications, and can be carried out by individual citizens and NGO’s, as well as governmental agents and agencies. Simply put, PD focuses on the strategies, techniques and practice of influencing public attitudes and opinions.
Course Schedule
APRIL
Week 1: April 12: What is Public Diplomacy?
Week 2: April 19: How to Think About and Improve It
Week 3: April 26: Rethinking Public Diplomacy
MAY
Week 4: May 3: Golden Week (no class)
Week 5: May 10: Credibility and Public Diplomacy (Snow & Taylor, Chapter 13)
Week 6: May 17: Guest lecturer
Week 7: May 24: Public Diplomacy, Key Challenges and Priorities
Week 8: May 31: Dialogue-based Public Diplomacy: A New Foreign Policy Paradigm?
JUNE
Week 9: June 7: Hard Power, Soft Power, and Smart Power
Week 10: June 14: Public Diplomacy: A Euphemism for Propaganda?
Week 11: June 21: Grassroots Movements in Public Diplomacy
(Snow & Taylor, Part 4: Chapters 16-20)
Answer the following questions before coming to class:
Week 12: June 28: Media and Public Diplomacy
(Snow & Taylor, Chapter 5)
Answer the following questions before coming to class:
Week 13: July 5 : Creating a National Brand with Public Diplomacy
(Snow & Taylor, Chapters 21-23)
Naomi Klein (2002): America is not a Hamburger
Answer the following questions before coming to class:
Week 14: July 12: Public Diplomacy & You
What comes to mind when you think about public diplomacy?
(Snow & Taylor, Chapter 11)
Week 15: July 19: Final Exam (open book); essay and short answer
It’s been almost ten years, but US Soft Power never looked so promising as when Barack Obama was inaugurated in 2009. Just check out this Voice of America feature:
The king of soft power is Joseph S. Nye Jr., Dean Emeritus of the Kennedy School of Government at Harvard University. You cannot advance in your understanding of public diplomacy without a nod to Nye and what he has meant to our understanding of this concept. Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country’s military or economic might, soft power arises from the attractiveness of a country’s culture, political ideals, and policies. That said, do not assume that soft power is a carpet of roses that leads nations into peace and harmony. If policies are bad, then no amount of soft power appeal will make a difference. Soft power follows good policies, and good policies reinforce soft power.
Soft Power, Joseph S. Nye Jr., Foreign Policy No. 80, (Autumn, 1990)
Think Again, Soft Power Foreign Policy (February 2006)
Get Smart Foreign Affairs, by Joseph S. Nye Jr. (July/August 2009)
Q: Does being one of the best countries in the world enhance one’s soft power?
*Standpoint feminism holds that social science should be practiced from the standpoint of women or particular groups of women, as some scholars say that women are better equipped to understand some aspects of the world.
Anarchy: absence of governmental authority/State: Organized political unit that has a geographic territory, stable population, and a government to which the population owes allegiance and that is legally recognized by other states/Rational actor: in realist thinking, a state or individual that uses logical reasoning to select a policy; that is, it has a defined goal to achieve, considers a full range of alternative strategies, and selects the policy that best achieves the goal.
Liberal Democrat President Barack Obama
Critical Perspective on Syrian Airstrikes
Former New York Times correspondent Stephen Kinzer sets out a very plausible reason why the US, UK and France keep intervening in Syria. It is not about children or chemical weapons. It is to prevent the Syrian government and Russia triumphing over the jihadists, as they have been close to doing for some time.
Realist Perspective on Syrian Airstrikes
So this weekend’s actions are not simply about chemical weapons violations. True enough, if such weapons are used in “Nowherestan,” the United States and its coalition allies are not likely to bomb, even if a good argument can be made for enforcing international law against such crimes. The United States is not the world’s police force. But if such crimes take place in a region whose destabilization can lead to global disorder, and if they take place with the cooperation of powers, like Russia, that mean us ill, then the United States can and should act.
Source: International Relations by Joshua S. Goldstein and Sandra Whitworth
The Group of Seven or G7 is an informal bloc of industrialized democracies consisting of Canada, France, Germany, Italy, Japan, the United Kingdom and the United States. The European Union has participated fully in the G7 since 1981 as a “nonenumerated” (separate) member. These countries represent the 7 largest advanced economies in the world.
German Chancellor Angela Merkel visits Ise Jingu during G7 Ise-Shima Summit
President Obama and Prime Minister Abe at Ise Jingu