I came across this TEDx talk, “How to Make a Splash in Social Media” after I watched another Alexis Ohanian at Oxford video featuring the Reddit co-founder. His 2016 talk at Oxford Union highlights the agnostic (unknowable) quality of the Internet. Anyone, with any content, can go viral online. It’s hard to predict.
There are many memorable points that Ohanian makes, including this:
What we’ve seen in social media the last ten years [2006-2016] has been the cocktail party. It has been the most superficial level of connection. Now, it’s something we need. I don’t say that derisively. We like cocktail parties. As humans we like showing people how cute our pets are, how wonderful our life is. That’s a level of connection that doesn’t go very deep. What we are seeing on platforms like Reddit, Snapchat, is a hunger for the next wave—a demand for authenticity…something that feels more real, that’s not there because of wanting to show a filtered version of yourself, but wanting to show how you really are in that moment.
Ohanian was a history major at the University of Virginia who saw the connectivity value of the Internet early on. His first business idea with his UVA computer science major friend, Steve Huffman (My Mobile Menu or “MMM”) failed to get funding but then they began to think about what web pages they went to every morning and Reddit was born. Btw, Ohanian is a bit more famous these days for being the spouse of a particularly talented tennis player.
Reddit is a social news website supported by a community of users called Redditors who have only one thing in common, shared interests with other Redditors. Reddit’s subreddit on The Donald helps Trump keep support in the White House. Durinf the 2016 presidential campaign, Reddit served as an alternative source of news for Redditors enthusiastic about Trump’s candidacy, including those who were lining up for hours to hear Trump speak in person. I went to Trump’s subreddit community threat regularly and it convinced me that Donald Trump could beat Hillary Clinton.
A Gallup International survey in fall 2017 asked the following:
If you had to choose between President’s Trump and Putin to govern your country,
which one would you chose–Trump or Putin?
Andrey Milekhin, Vice President Gallup International Association (GIA):
The choice between these two Presidents is not an easy one and at the end the candidate “against both” won. The complexity of the choice was defined by the fact that behind Trump stands the USA economic and military power, Putin on the other hand has 25 years of political experience being one of the most long-lived and sustainable among the world political leaders. To the majority of world’s population, the conservatism and reliability of Putin seems to be more appealing.
Check out the entire survey for how Putin and Trump were viewed in specific countries
Yoshito Hori is Founder and President of GLOBIS, which he touts as the No.1 MBA Program & No.1 VC in Japan. He is also the Founder of the G1 Institute & KIBOW. He is the father of 5 sons. In May 2017, he published a piece at Globis and LinkedIn about emotions and staying positive. It resonated with a lot of readers.
“A Lesson in Leadership: Control Your Emotions & Be Positive.”
Do you have any favorite techniques for reducing your negative emotions and projecting positive vibes to inspire other people?
Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
Sinek says that the limbic brain corresponds to leadership in the following way:
The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It’s also responsible for all human behavior, all decision-making, and it has no capacity for language.
Why it’s important to know why you do what you do:
But if you don’t know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do. The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe.
People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.