Air New Zealand and Nation Branding

National airlines are major contributors (and detractors) from a nation’s brand image. Consider the 4-star Air New Zealand. Its award-winning airsafety videos are cheeky, humorous, and drenched in unconventional celebritydom. Let’s take a look:

Filmed at Warner Bros. Studio in Los Angeles.

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies.

The All Blacks’ video was created in association with Sony Pictures.

Betty White — Safety Old School Style

Golden Girl Betty White proves age is just a number as she gives us the old school version of Air New Zealand’s in-flight safety.

Let Richard Simmons get you fit to fly. Lose the baggage, fasten your safety belt, take a breather and let’s GO!

Trump & Obama: A Tale of Two Speeches

DONALD TRUMP’S RIYADH SPEECH, MAY 2017


BARACK OBAMA’S CAIRO SPEECH, JUNE 2009

Trump’s Statesmanlike Speech in Riyadh

Elliott Abrams, National Review, May 21, 2017

 … any balanced strategy will require continued close partnerships with our regional allies to expand and improve the effectiveness of counter messaging programs, especially online. The inclusion of the Saudi Global Center for Combating Extremist Ideology on the president’s itinerary was a good sign, but since September 11, 2001 we have seen far too many such initiatives fall short…. Although counter-messaging and counter-radicalization programs are not a cure all, they are a vital part of any strategy especially as America invests in its more military-focused initiatives.

Trump Changed His Tone on Islam—Will He Change Strategy?

Michael Leiter, The Atlantic, May 22, 2017

But the President’s address reflected a more substantive break. By focusing on Muslim governments rather than people, and by focusing on terrorism rather than the broader conditions of the Middle East that catalyze volatility and violence, he broke with his two immediate predecessors’ strategies for engaging the Muslim world.

Trump’s Speech in Riyadh Puts Ball Squarely in Court of Muslim-Led Governments to Fight Terrorism

Eric Trager, The Washington Institute for Near East Studies, May 21, 2017

Most important was Trump’s willingness to point to the ideology of Islamism as the enemy. This matters exceedingly for, just as a physician must first identify a medical problem before treating it, so a strategist must identify the enemy before defeating it. To talk about “evildoers,” “terrorists,” and “violent extremists” is to miss the enemy’s Islamic core.

‘This Wasn’t a Speech About Islam’

Mustafa Akyol and Wajahat Ali, The New York Times, May 21, 2017

I’m not a naïve, wide-eyed idealist and I didn’t drink the Halal Kool aid. I knew the bar was exceedingly low, so all Trump would have to do is stay on script, not say anything egregiously offensive and it would be considered an “improvement.” Which it was.  Mustafa Akyol: … I agree that it definitely did not come out as advertised…. This was a more modest, narrow and pragmatic speech, mostly appealing to Muslim leaders — in fact, only Sunni ones — for more cooperation against terrorism. But given Mr. Trump’s earlier views on Islam, it could have been worse!