In 1984, Republican incumbent Ronald Reagan was being challenged by Democrat Walter Mondale. That year the Reagan campaign ran a puzzling Bear commercial that referenced the Soviet threat, though some viewers thought it was about gun control or the environment. “Some say the bear is tame, others say it’s vicious and dangerous.”
The website, Living Room Candidate, archives famous political campaign commercials over the past 60 years of the TV era. Explore how political campaign ads have changed over the decades.