Air New Zealand and Nation Branding

National airlines are major contributors (and detractors) from a nation’s brand image. Consider the 4-star Air New Zealand. Its award-winning airsafety videos are cheeky, humorous, and drenched in unconventional celebritydom. Let’s take a look:

Filmed at Warner Bros. Studio in Los Angeles.

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies.

The All Blacks’ video was created in association with Sony Pictures.

Betty White — Safety Old School Style

Golden Girl Betty White proves age is just a number as she gives us the old school version of Air New Zealand’s in-flight safety.

Let Richard Simmons get you fit to fly. Lose the baggage, fasten your safety belt, take a breather and let’s GO!