Marketing Peace: Japan’s Brand

I published a commentary this week in The Japan Times that explores the use of marketing tools and techniques to “sell” the most wanted concept in our lives: global peace. I participated in the 2016 World Business for World Peace conference in Hiroshima October 14-15, which inspired this article.

Can the ultimate marketing campaign sell peace?

Hiroshima Mayor and I .jpg

Hiroshima Mayor Kazumi Matsui and Dr. Nancy Snow, March 2016

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