Dr. Nancy Snow, Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies; Expert on Nation Branding, Public Diplomacy, Persuasion and Propaganda
It’s too early to call the election but if the vote were held in Japan, Hillary Clinton would win by a landslide. This is a non-scientific poll since I’m basing this on the audible gasp from my students when the race was reported “neck and neck” before the Hofstra debate.
[If you are in the mood for a lengthier treatise on the first debate, check out my Clinton Towered Trump Huffington Post blog.]
What did Hillary Clinton do right? Plenty. She was calm in Trump’s storm. She was prepared and full of pokes and zingers to get Trump off his game.
Two weeks ago it was Hillary Clinton unsteady on her feet. In Hempstead, New York, it was Trump looking and sounding frustrated and unfocused.
What did Donald Trump do wrong? He was too “Donald being Donald.” He interrupted. He forgot (God forbid) that he was always on camera, thanks to that pro-Hillary split screen. In the general election season, all six weeks of it left before November 8, Trump will need to act more like what too many are frightened to imagine: President Trump.
It’s still possible for him to TRiUMPh, but he will have to be more disciplined, calm, and steady in the next two debates. He is now facing a candidate who doesn’t fear him, is not intimidated, and is red power suit ready!
On Tuesday I was interviewed by CNN International “Japan’s Virgins” about a recent government survey that reported nearly half of millennials in Japan (well, actually 44%) are not sexually active at all. Of course this is no one’s business but the person being surveyed, but why this matters beyond the titillating headline is that we all know how obsessed the government of Japan is with fertility and procreation.
Japan’s future survival depends on producing more Japanese to support a rapidly aging and long-living population (think inverted pyramid). It’s not reasonable to expect Japan to reverse a long course of severely limiting immigration or opposing much intermarriage. That’s why whether or not young people are even open to sexual relations with each other is a policy and political concern with international implications. Think about it. If Japanese aren’t reproducing themselves in larger numbers, then Japan won’t have personnel for its military and industry. And Prime Minister Abe’s Japan has big plans for Japan’s military. He needs to replenish forces with more Japanese men and women.
If you haven’t had a chance, please buy a copy of my latest book, Japan’s Information War, published in July 2016. Copies are literally flying off the shelves. The difference is that those shelves are mine as I remove copies I bought to take with me when I give invited lectures. (Warning: If you a student enrolled in my classes at Kyoto University of Foreign Studies, you are a captive audience and you will be required to read my book this semester.) Read my chapter, “No Sex: Brand Japan Stereotypes.” In it I spend a lot of time talking about sex in Japan as portrayed in the global media. Why? Because the world seems fascinated with whether or not the Japanese younger generation is getting together, coupling, dating, uniting–you get the picture. Well, let’s just ask Barry White to paint that picture for us:
So the world is fascinated with sexless Japan. Just check out this YouTube personality, Philip DeFranco, who showed my picture and quoted me from the CNN story:
You see, sex sells! Always has, always will. I could talk about the most serious policy issue and get no attention but if I comment about sex, then I’m famous for a half a minute.
Here’s the rub.
What is happening here in Japan is occurring in other parts of the world. Like Italy. The difference is that we associate Italian men and women with romance and love. It’s part of nation brand Italy: fast cars and even faster men. Or if we are seeking classic romance, then it’s Italy again. Think Roman Holiday. Better yet, watch Roman Holiday. Maybe it will put us all in the romantic mood. But I digress.
My suggestion to Japanese Millennials: Relax.
Don’t feel pressured to overcome global media stereotypes or exaggerations. The country of Japan is going to survive. It will be fine. It may have to open itself up more to foreigners in various categories from short-term workers to permanent residents, but I have full confidence that this country is going to right the ship. Or should I say love boat?!